![]() ![]() The basic position remains strong: market growth in the industry is still outperforming that of other proteins. ![]() The emerging challenge for companies active in the western European poultry industry will be to adjust their strategy and business models. The poultry industry and its market landscapes are changing faster than ever. Ongoing social concerns about animal welfare and sustainability The bank believes that, under these circumstances, the differences between winners and losers will only grow, and in order to be a winner, one must stick to Rabobanks ’10 golden rules.’Ī rethinking of individual companies’ strategies is now more essential than it has ever been before, according to Rabobank’s ‘Poultry in Motion’ report. ![]() The ongoing turbulent outlook for the EU poultry industry will further challenge the position of individual poultry companies, says Dutch Rabobank. ![]()
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